We’re excited to unveil the results of our recent rebrand, including a refreshed logo design and brand new website.
A lot of hard work and effort has gone on behind the scenes to make this possible and we cannot thank our digital and design partners Pancentric Digital and Kohde enough for their expertise in making this possible.
Our new brand is more confident and purposeful, befitting our status as the voice of insurtech in the UK. Connection and community are the foundation of our new visual identity, which is represented by two arrows meeting along the axes found in the Union Jack flag.
Meanwhile, our new website provides Insurtech UK with a strong digital presence from which to further expand our important work and member services.
Looking to the future
Insurtech UK appointed Pancentric Digital and its design partner Kohde last year, with the brief to develop a new visual identity and website that would modernise the trade association in line with its ambitious plans for the future.
The new look Insurtech UK was unveiled to members and special guests at our Spring Conference last week, at the London offices of our partners S&W.
Pictured: Our CEO Melissa with Pancentric Digital director Simon Fenn
Commenting on the launch, Melissa Collett, Insurtech UK CEO, said: “This is the next exciting step in our mission to extend the UK’s position as a global leader for insurance innovation.
“Our goal is to provide the best possible support to our growing insurtech community. A modern brand and strong digital presence are key to this work.
“It's been a delight to work with Pancentric and their partner Kohde on this important initiative. They have excellent credentials in their respective disciplines and understand the market in which we operate. We're extremely pleased with the outcome and have plans to extend our online services to members over the coming year.”
Pancentric Director, Simon Fenn, said: “Insurtech UK performs a crucial role representing and supporting the insurtech community internationally and here at home. It’s crucial the brand and digital communications do justice to the progressive nature of its role.”
Kohde Co-Founder, Marcus Taylor, said: "The insurtech community in the UK is a thriving, innovative and energetic sector. When we first met Melissa Collett, CEO of Insurtech UK, we knew she was on a mission to bring that same energy to amplify the voice of insurtech in the UK.
"Having worked in the insurtech sector for many years, we were excited to be asked to help rebrand Insurtech UK and provide guidelines for their partner, Pancentric Digital.
"We can’t wait to see Melissa and her team’s work in promoting Insurtech UK to the world stage."